The Trash Can Open

“Itā€™s the culmination of an event that is literally sponsored by a trash company.”

– Anonymous

Another excellent piece on the PGA Tour/LIV Divide

Joel Beall,, Golf Digest

Professional golf handled its schism the way it tries to rectify all its woes, which is by throwing money at the problem, which is fine except thatā€™s why the gameā€™s here in the first place. Greed, self-preservation, entitlement, those are the masters the sport has served during the gameā€™s civil warā€”and what has caused the civil war. Wednesday’s announcement that private equity isĀ infusing up to $3 billion into the newly created PGA Tour Enterprises,Ā a new for-profit venture, only underlines that reality. Distilling the complex nature of the tourā€™s new relationship with theĀ Strategic Sports GroupĀ is somewhat impossible, but for those looking for a one-sentence explainer, itā€™s a deal that financially rewards players who did not defect to LIV Golf while allowing the tour to refill its bleeding war chest. Itā€™s interesting only in the vein that some are riveted in how the rich get richer.

Unfortunately, itā€™s unlikely this is the solution, because greed, self-preservation and entitlement are not financial issues. They are issues of the heart and soul, and no dollar sign fixes that. Eventually the sense of privilege returns because it is a demon that can never be fed. Besides, thereā€™s another entity that holds the key to this fight, and itā€™s a party both sides seem brazenly obtuse to its power. For a second, put aside that the tour remains in competition with a foreign kingdom capable of sending fleets of Brinkā€™s trucks to any golfer it wishes, or that Wednesdayā€™s deal likely signaled peace isnā€™t coming anytime soon, and focus on privilege. Because for the better part of two years, the PGA Tour, LIV Golf, players and most of the constituents involved with both have taken for granted the privilege of your investment, of your attention and time and passion. Itā€™s not capital or leverage or legacy thatā€™s important; what makes any of this matter is you.

That may seem hard to believe, considering how sidelined and hopeless many onlookers have felt in this stupid feud. But in one collective voice it is the fans who will ultimately decide how this plays out. Fans are the ones who give whatā€™s going on consequence and meaning, and why companies are willing to spend millions to associate themselves with an ecosystem that emits an emotional pull. Thatā€™s why LIV Golf has been a failure, because, for all its claims of disruption, by almost every metric available, it has not gained your care. It is a circus without a crowd, the most expensive member-guest ever produced.

And yet, the PGA Tour and many players are just as guilty, catering to their own membership over the common man. Why the stakeholders have missed this pointā€”why they care more about themselves rather than where their actions are taking golf as a wholeā€”remains a point of great frustration.


Yes, Joel, we the fans have been not only ignored, but taken for granted by all parties engaged in this battle. The Tour players, especially the LIV defectors and Greg Norman and Phil Mickelson, have done irreparable harm to the game. Millions of golf fans have become disillusioned as we realize that the players and management, and even some in the golf media don’t give a damn about us. And we will not forget.

They should all be reminded that not one minute of advertising will be sold to a single company if there are no eyeballs watching the events. It all starts there. Ask LIV for confirmation of that inconvenient truth.

The Head Nut

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Great Article About the PGA Tour/LIV Divide

Joel Beall of Golf Digest does an excellent job of explaining the essence of the divide, and what needs to be done – but probably won’t – to reunite professional golf.

I do disagree, however, with his last paragraph where he defines “pride” vs. “principle”. I think he got it completely backwards. I’ll let you read it for yourself and then I’d love to know what you think in the comments.

The Head Nut

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Have we seen enough of this yet?

In the last week, worldwide, there have been FIVE rounds of 60 or better on the professional tours. This, the latest, happened yesterday…

Here’s the “Dishonor Roll”…

Joaquin Niemann – 59 LIV, Mayakoba

Wyndham Clark – 60 PGA Tour, Pebble Beach

Cristobal del Solar – 57 Korn Ferry Tour, Bogota

Aldrich Potgieter – 59 Korn Ferry Tour, Bogota

Nick Taylor – 60 PGA Tour, Phoenix

ENOUGH!!

The Head Nut

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Brilliant Financial Analysis of PGA Tour/LIV Battle

Peter S. Kaufman is president and head of financial restructuring and distressed M&A at the Gordian Group investment bank in New York. The following link to Global Golf Post will take you to his analysis of the current situation and each party’s options as the battle for supremacy continues.

Click Above for Analysis

Here’s my Cliff’s Notes version: The PGA Tour, and all golfers who don’t want the Saudis to own golf, are screwed.

The Head Nut

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This is Golf??

Meet the “New Golfer”…

Disgusting…

Maybe not for you, Shooter. But for some of us, golf will never be the same again. And we don’t mean it is now better.

The Head Nut

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Brandel Chamblee outlines what his tough road back to PGA Tour would look like for LIV pros

Matt Vincenzi, GolfWRX

With many golf fans starving to see the best players from both the PGA Tour and LIV Golf compete against each other once again, people are brainstorming solutions that may help make that happen.

This week, Golf Channelā€™s Brandel Chamblee outlined his solution for LIV players to compete in PGA Tour events once again.

ā€œThey should have to sit out for a period of time, pay fines and when they come back, support/play in only non signature events for as long as they played for LIV.ā€

For what itā€™s worth, very few LIV players have expressed an interest to return to the PGA Tour, but Jon Rahm mentioned last week that he hopes to play on the PGA Tourā€™s West Coast swing in the ā€œnear futureā€.

ā€œIā€™m hoping that in the near future I can be back playing some of those events,ā€ Rahm said. ā€œI would certainly love to go back and play some of them.

ā€œIf thereā€™s ever a way back and a way where we can play, even if itā€™s as an invite, I will take it. Like I said, thereā€™s certain events that are special to me that I would still love to support.ā€

On the other hand, Australian Cam Smith said he ā€œdoesnā€™t want to play in any more tournamentsā€ while speaking to the Daily Mail.

ā€œI definitely donā€™t want to play anymore tournaments. I didnā€™t really have much of a reaction, to be honestā€¦ I havenā€™t really kept an eye on that side. All of us here, weā€™re just trying to make this tour the best that we can.ā€

There are also LIV players who are struggling to qualify for all of the majors due to their tanking OWGR standing such as Joaquin Niemann and Talor Gooch who, in theory, may be interested in playing in PGA Tour events in the future.


I like it. But I would add one more requirement: They should have to sit out for the same period of time they were with LIV. And NO sponsor invitations during their “time out” period.

The Head Nut

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