The SSG Equity Deal

Allow me to interpret it for you…

  • The Top 36 players will split $750M. That adds up to a little over $20M each simply for not defecting to LIV.
  • The next 64 players will split $75M. That adds up to just over a million dollars each simply for not defecting to LIV.
  • The third group of 57 players will split $30M. That adds up to a little over half a million dollars each simply for not defecting to LIV.
  • The fourth and last group of 36 players will split $75M, which adds up to just over $2M each simply for not defecting to LIV.

Yes, I realize it’s a bit of an oversimplification, but it also looks a whole lot like SSG is paying either a ransom or a bribe to a group of wealthy golf professionals for doing what they were going to do anyway.

I guess we could look at it as being the same type of equity deals the SSG billionaires have done in other business sectors to incentivize/reward key employee loyalty with stock grants and options, but this whole LIV counterstrategy stinks to high heaven. It can only get worse as the players chase bigger and bigger paydays of various kinds and the fans, like me, become less and less interested in their product.

But maybe it’s just me.

The Head Nut

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